Applying for Amazon Brand Registry can sometimes feel more complicated than expected. You might encounter unexpected errors, delays, or confusing requirements that make the process harder than it needs to be. Many sellers face common challenges, from mismatched brand names to trademark issues.
The good news is that these problems often have straightforward solutions. In this blog, we’ll walk you through the most common Brand Registry application issues and how to resolve them quickly and effectively.
1. Trademark not recognized by Amazon
Amazon only accepts trademarks registered with approved trademark offices. If your trademark isn’t recognized, your application will be rejected.
Make sure your trademark is active and registered with an approved office in your region, like the UK Intellectual Property Office for Brand Registry Amazon UK. If you’re expanding internationally, check if your trademark is valid in the specific marketplace. For example, a UK trademark won’t work for the US market unless you’ve filed for international protection.
2. Mismatched brand name on the application and trademark
If the brand name you use on Amazon doesn’t exactly match the name on your trademark registration, Amazon may reject your application.
Double-check that the brand name is consistent across your trademark certificate and Amazon account. Avoid abbreviations, extra spaces, or slight variations. For example, if your trademark is “Bright Tech Solutions,” don’t apply with “BrightTech.”
3. Issues with product packaging or branding
Amazon requires your registered trademark to appear on your product or packaging. If it doesn’t, you won’t meet the requirements.
Ensure your trademark is clearly visible on either the product itself or its packaging. If your product is digital or doesn’t use physical packaging, provide documentation that shows your brand name associated with the product (e.g., screenshots of branded software).
4. Application stuck in processing
Sometimes applications seem to take forever with no updates from Amazon. This can be frustrating, especially when you’re eager to secure your brand.
Contact Amazon support through your seller account and ask for a status update. If you’re still facing delays, consider working with an Amazon agency UK that can help expedite communication and troubleshoot issues on your behalf.
5. Incorrect or missing proof of brand ownership
Amazon requires documentation to prove you own the brand. If your documents are incomplete or don’t match their requirements, your application will be delayed or denied.
Provide clear, complete documentation showing your ownership, such as a trademark registration certificate or legal proof of ownership. Make sure all uploaded files are legible and in the correct format (usually PDF).
6. Trademark pending approval
If your trademark application is still pending with your local trademark office, Amazon won’t approve your Brand Registry application.
Wait for your trademark to be fully registered before applying for Brand Registry. Consider filing your trademark through expedited processing if available.
7. Limited understanding of Amazon’s requirements
Amazon’s Brand Registry requirements can seem overwhelming, especially for new sellers. Many applications are rejected due to small mistakes or missing details.
Read Amazon’s guidelines carefully for the specific marketplace you’re applying to. Requirements can vary between regions. Partner with an Amazon agency UK that specialises in navigating Brand Registry requirements. They can help ensure your application is error-free.
8. Multiple brand names under one account
If you’re managing multiple brands, it can get confusing. Amazon requires separate applications for each brand, which can lead to delays if not handled correctly.
Submit a separate Brand Registry application for each brand you own. Organise your documentation clearly for each brand to avoid mixing up information.
9. Issues with international trademarks
If you’re selling in multiple countries, you’ll need to ensure your trademark is valid in each marketplace. A trademark in one country doesn’t automatically qualify you for a Brand Registry in another.
Check the specific trademark requirements for the country where you’re applying. For example, Brand Registry Amazon UK requires a UK-registered trademark. If you sell in multiple regions, consider filing for international trademarks through WIPO.
Handling Brand Registry applications can feel overwhelming, especially if you encounter any of these common issues. The key is preparation—ensuring your trademark, documents, and brand information are aligned with Amazon’s requirements.
If you’re unsure or need professional help, working with an Amazon agency UK can save you time and prevent costly mistakes. They’ll ensure your application meets all the requirements, handle communication with Amazon, and help you secure your brand quickly and efficiently.
